Why High Google Local Search Rankings + Professional Logo Can Boost Your Business

Robert W. Locke
4 min readFeb 20, 2024
Image by Freepik

How well are you ranking on Local SEO search?

One crucial aspect in getting customers is how well your website ranks in local SEO search and where you appear on Google maps.

But how do you do that?

Here is a summary of the advice from Google and other sites.

1. Claim and Update Google Business Profile: Use Google Business Profile to claim and update your business information, ensuring it is accurate, complete, and engaging.

2. Enter Complete Business Information: Provide comprehensive data, including your physical address, phone number, category, and attributes, to make it easier for users to find your business in local search results.

3. Optimize for Relevance, Distance, and Prominence: Focus on factors such as relevance, distance, and prominence to improve local ranking. This includes having a well-known business, positive reviews, and high web presence.

4. Optimize Online Directories and Citations: Make sure you have a consistent name, address, and phone number (NAP) in ALL online directories to boost trust and rankings.

5. Ask for Positive Reviews on Google: Encourage satisfied customers to leave positive reviews on your Google Business Profile to improve local ranking and prominence.

Still not getting the results you need?

You may need help from a SEO expert to get you further up in the rankings. Here is one solution to change all that by boosting your business on local search.

And my logo? Why bother with a logo at all?

The Journal of Business Research conducted a study that states that “logos can influence consumer attitudes and behavioral intentions towards the brand.”

How important is a well designed logo?

Basically, a logo is a versatile tool that should be consistently and effectively incorporated into various marketing materials to enhance brand recognition and communicate the identity and values of your business.

Samples from Fiverr Logo Maker

Marketing experts have estimated that about 60% of customers prefer to buy from companies they are already familiar with.

Keeping your brand and logo at the forefront of all your marketing efforts is crucial to growth and gaining loyal customers.

How do I get a logo for my business?

You can hire a graphic designer and work with them to get what you want, This takes time, patience and a considerable investment.

A much easier solution is now available through Fiverr’s Logo Maker. This is an AI driven tool but it is one of the fastest tools I have ever used myself and I was really impressed with the results and the pricing.

Fiverr Logo Maker

OK. I thought, this is AI driven but they have harnessed the principles of good design practices.

I was asked to provide some basic information such as :-

Brand name and personality
Color preferences

It went to work within minutes and produced a remarkable selection taking into account the latest design trends.

But it also produced a great selection of logo designs based on the results by the best Fiverr designers.

As I did not like some of the initial designs and wanted to explore deeper and deeper, I was able to do that in seconds.

It asked me to narrow down my choices, took my feedback into account and offered me a new batch of logos. No waiting around for a designer to get back to you with new suggestions which are never quite right.

I was able to :-

· Play around with colors

· Experiment with different fonts

· Try different layouts and formats

Now that is what I call customisation! With the Fiverr Logo Maker, the response time takes seconds or minutes, provides fresh insights and saves you both time and money. This is especially important when you are on a tight budget and and an even tighter deadline.

What also impressed me no end was the fact that there were a range of styles offered based on my input and these ranged from minimalistic to modern and colorful.

My final choice reflected what I wanted my brand to represent.

Check out the Fiverr Logo Maker

Boost Your Business in Google Search

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Robert W. Locke

Health & fitness, mental health, life lessons & satire. Check out my new book:- Daily Laughs- Tips on Life's Absurdities, Contact: colbor at yahoo dot com